As health insurance costs are increasing we have to take more responsibility for our health insurance coverage. With health insurance cost rising health insurance companies are constantly coming out with new health insurance plans. New plans offer you flexibility to customize your own health insurance plan. Most health plans in the past were pre packaged health insurance plans and we ended up paying for things we never use. We know that car insurance offers us flexibility to where you can pick your limits deductibles and the types of coverage that you want. It seemed that with health insurance it took at while for health insurance companies to realize that is how they can stay competitive. The world of five dollar co pays and no deductible plans are over. Most of us and our parents come from the world where large companies paid for their health insurance plans.